elspethjane

Have you had a piece of technology that wasn’t used for it’s orgional purpose?  It happens all the time!  Take, for example, the multitude of uses for the iPad, or the recent motion sensor hacks for the Microsoft Kinect.

I always wondered if technology companies study the different ways in which consumers adapt their products to fit their own needs, which is why I was so excited to sit down with Genevive Bell, who does just that. 

Deemed one of Fast Company’s Most Creative People of 2010, Genevieve Bell is Intel’s
Director of Interaction and Experience.  With her doctorate in anthropology, Bell studies how we use technology in everyday situations.  She’ll simply shadow someone in their home for a day to get a sense of user behaviors in a “natural” environment then put that information to use in new tech thinking and products. 

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